Graphite is a creative studio championing the world’s most stylish sport: tennis. We celebrate the full spectrum of the game’s material history and culture through creative projects, events, and an archive of more than 4,500 rare articles of clothing, ephemera, and print media. We make these items available to collectors and brands, working with partners to preserve the timeless design of this endlessly expressive and ever-evolving way of life.
Graphite operates as a full-service creative studio. Founded by photographer/art director Bryson Malone in partnership with design studio Abbreviated Projects, we handle everything from creative direction and brand strategy to campaign production and editorial design. Collectively, we have worked with clients including Nike, Racquet Magazine, Tracksmith, F1, Patagonia, Saucony, The North Face, Specialized, Major League Soccer, OffBall, and Wilson.
Contact: info@graphite.tennis
CREATIVE SERVICES
Campaigns
With experience working both in-house and as a consultancy, we handle end-to-end campaign direction, including trend forecasting, strategy, media production, and design.
Branding
We build brand identities across language, visual systems, and photography.
Photography
We have deep experience in photographic art direction, research, and production from lifestyle to studio.
Archival Research
We can help with research across product design, photography, and print design. The archive houses ultra-rare pieces from all eras of tennis fashion - from Ted Tinling dresses through modern graphic tees. We also have a massive repository of print media and photo slides, both from professional tennis and unknown family vacation archives.